Animals like sloths, owls, and chameleons became their final design. With Madeleine overseeing the packaging, she decided to incorporate a nature-like feeling to the boxes. The couple personally fulfilled 1,000 cans of Aura Bora to take with them to the trade show. This was after a few months of them consistently working to perfect their recipe and create a brand that would pull customers in. Thus, creating the Aura Bora sparkling water.īefore officially launching the Aura Bora brand in 2020, Paul and Madeleine showcased their sparkling water drinks at a trade show in October of 2019. By using this method of experimenting, they discovered that they could make sparkling water from all-natural fruit, herbs, and extracts. At first, the founders purchased a SodaStream and messed around with different mixtures that way. This led Paul to start searching for a healthier alternative that would still quench his thirst. Not only was this a problem for him, but for his family as well, because they weren’t in favor of soda drinking. More specifically, he was drinking the kind of sparkling water that is full of sugar and is highly carbonated. During his time at that position, he found himself drinking between 8 to 10 cans of sparkling water every day. The idea for creating Aura Bora sparkling water came to Paul while he was working at Saturn Five. ![]() After her graduation, she went on to work as a copywriter for a few companies before moving on to Aura Bora. Madeleine, on the other hand, studied at the University of Colorado, where she graduated with her bachelor’s degree in Creative Writing. Aura Bora was his first company he opened following his graduation, although he opened a second business as well. His first job was at Saturn Five, which is a holding company that helps other companies. Before starting this brand, he studied at the University of California, where he graduated with his bachelor’s degree in Political Science. Leading up to the launch of Aura Bora, Paul had always had a goal set on becoming an entrepreneur. While Paul is the main founder of the brand, Madeleine is the mastermind working behind the flawless packaging. The drinks can be purchased in singles or in a 12-pack on the Aura Bora website, where a single can cost $1.99 up to $2.29 and a 12-pack costs from $30 to $33.Īura Bora sparkling water was founded by Paul Voge and his wife, Madeleine Voge, and launched in January of 2020. Additionally, Aura Bora sparkling water is available in five delicious flavors such as Lemongrass Coconut, Lavender Cucumber, Cactus Rose, Basil Berry, and Peppermint Watermelon. ![]() Although this drink is made from fruit and herbs, it still has a mouthwatering flavor profile. It does not contain any artificial sweeteners or preservatives, and it has zero sugar and zero calories. This sparkling water contains all-natural ingredients such as natural herbs, pure fruits, and floral extracts. Many other popular seltzer drinks are unhealthy, or they contain too much sugar, but Aura Bora is different.
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